XClose

Why we post

Home
Menu

Social media promotes social commerce - not all commerce.

Social media helps to develop aspects of commerce that are facilitated by expanding personal networks, such as peer-to-peer selling. The impact on other forms of commerce is more variable.

9-discovery-sized
Industrial China

Here we see one of the main reasons why social media is especially important for commerce that involves personal relationships – the role of trust.

Brazil

As part of the everyday exchanges of jokes, porn, religious messages and general gossip, people also use WhatsApp to sell goods to their friends.

Story 

Incidental commerce

9-brazil-story
Chile

Facebook has become a huge site for buying and selling in a town with surprisingly few formal commercial outlets for its size.

England

Most commercial companies try to have a presence on social media, but it is the businesses that rely on personal connections which find it most worthwhile.

Story

Advertising local businesses

Trinidad

In this film a professional expert on social media shows how he promotes a daily daily cycle of postings for companies.

Rural China

In China, even the largest commercial platforms try to add a personal touch. Taobao (similar to Amazon marketplace) has a built-in social media feature, so that most buyers and sellers message each other before a sale.

9-rural-china-comment
India

There is a considerable amount of new entrepreneurial activity based on people’s online social networks.

Italy

Social media did not seem to have much of an impact on commerce here, except as free advertising for local small businesses and events.

9-italy-comment-sized