The Lived Skyscraper: Branding, Viewing and Experiencing Contemporary Vertical London
Sidra’s doctoral research responds to the dramatic upward growth in London’s built environment over the last two decades and to the transformation of the London skyline. Sidra is investigating the contemporary London skyscraper and its relationship to branding, the urban “experience economy” and everyday life. Sidra’s research engages with key London skyscrapers through her concept of the ‘lived skyscraper’ and draws on ethnographic and visual research methods.
Sidra is an urban geographer researching urban verticality and skyscrapers. Sidra is currently a doctoral researcher within the Department of Geography at UCL.
Image: A view of the London skyline from Waterloo Bridge (Photo by Richard R. Schünemann on Unsplash)