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SEMINAR 13th Nov: Michael Terry: Google Knows What You Hate About Your Kindle: Using Search Queries to Infer User Needs and Desires in Consumer Products

11 November 2013

 Wednesday 13th November 2013 at 3pm in B32, Gordon Square (26)

Our speaker this week is Michael Terry from the University of Waterloo. He is also currently a visiting professor at UCL courtesy of a grant from the Leverhulme Trust.

Google Knows What You Hate About Your Kindle: Using Search Queries to Infer User Needs and Desires in Consumer Products

It has become second nature to "Google" any problem we encounter with the products we use. As designers of technology, we can exploit this behavior to learn what people want and need from their products, by virtue of what they search for.

In this talk, I will present a technique that transforms web search query logs into forms that enable one to identify usability issues in publicly available products, such as the iPhone, Kindle, and Firefox.

For more information about this and our other Seminars - visit our Seminar Pages

Page last modified on 11 nov 13 13:10 by Rowanne Fleck