Shaping the future of digital scent innovation

Decades of research have shown the powerful link between scent and emotions.

Founded in 2019 by Prof. Obrist and Dr Maggioni, Hynt is an evidence-based scent tech company changing the way we understand, experience and use scent to optimise sleep.

Integrating AI-driven scent algorithms, biofeedback and sensors, Hynt's research team have developed a smart device that delivers personalised scents at different phases of the sleep cycle to help users fall asleep, stay asleep and wake feeling refreshed. 

The company’s innovation has the potential to significantly benefit the UK economy by addressing the estimated £40 billion annual cost of poor sleep.