UCL Press


Social Theory After the Internet: Media, Technology and Globalization

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Ralph Schroeder | January 2018

Format: 234x156mm 
Open Access PDF
ISBN: 978‑1‑78735‑122‑6
ISBN: 978‑1‑78735‑124‑0
ISBN: 978‑1‑78735‑123‑3
ISBN: 978‑1‑78735‑125‑7
Pages: 208

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About the book

The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses.

Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.

About the author

Ralph Schroeder is Professor and Director of the Master’s course in Social Science of the Internet at the Oxford Internet Institute. Before coming to Oxford University, he was Professor at Chalmers University in Gothenburg. His recent books are Rethinking Science, Technology and Social Change (2007) and, co-authored with Eric T. Meyer, Knowledge Machines: Digital Transformations of the Sciences and Humanities (2015). He was also co-editor (with Niels Brügger) of Web as History (UCL Press, 2017).