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Social Media in Southeast Italy

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Razvan Nicolescu | October 2016

Format: 234x156mm

Open Access PDF
978-1-910634-74-5
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Hardback 
ISBN: 978-1-910634-72-1
Price: £35.00

Paperback
ISBN: 978-1-910634-73-8
Price: £15.00

ePub
978-1-910634-75-2
£5.99

Pages: 224pp

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About the book

Why is social media in southeast Italy so predictable when it is used by such a range of different people? This book describes the impact of social media on the population of a town in the southern region of Puglia, Italy. Razvan Nicolescu spent 15 months living among the town’s residents, exploring what it means to be an individual on social media. Why do people from this region conformon platforms that are designed for personal expression?

Nicolescu argues that social media use in this region of the world is related to how people want to portray themselves.He pays special attention to the ability of users to craft their appearance in relation to collective ideals,values and social positions, and howthis feature of social media has, for the residents of the town, become a moral obligation: they are expected to be willing to adapt their appearance to suit their differentaudiences at the same time, which is crucial in a town where religion and family are at the heart of daily life.

About the author

Razvan Nicolescu is a Research Associate at Imperial College London. He obtained his PhD from UCL in 2013. Trained both in telecommunication and anthropology, he has conducted ethnographic research in Romania and Italy. His research interests focus on visibility and digital anthropology; political economy, governance, and informality; feelings, subjectivity, and normativity.