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UCL comms channels

UCL Communications & Marketing are responsible for the central communications channels listed below, which aim to promote relevant UCL news and achievements to a range of audiences.

Website and digital screens

For more details, check these pages: 

UCL digital screens

  • Audience – staff/students, internal plus campus visitors
  • Content priorities – developments and info relevant to all staff and students
  •  Currently 100 screens across the UCL estate
  • Both image and video content enabled

Key contact: digitalcommunications@ucl.ac.uk

UCL Homepage - http://www.ucl.ac.uk

  • Audience - prospective students (approximately two thirds of traffic)
  • Content priorities - reflecting activity against the themes and enablers of UCL 2034
  • Best content curated from different channels

Key contacts: digitalcommunications@ucl.ac.uk 

UCL events calendar - https://www.ucl.ac.uk/events/
and Lunch Hour Lectures calendar: https://www.ucl.ac.uk/events/lunch-hour-lectures

  • Audience - external
  • Promotes public events happening around UCL
  • Feeds into homepage and e-newsletters

Key contact: events@ucl.ac.uk 

UCL podcasts - https://www.ucl.ac.uk/ucl-minds/podcasts

  • Audience - public, staff/students
  • Promotes latest UCL-wide podcasts

Key contact: digitalcommunications@ucl.ac.uk 

UCL News - http://www.ucl.ac.uk/news/all-news/

  • Audience - media, public, UCL community
  • Online repository of news articles and press releases
  • Content written by us about UCL news and achievements of external interest

Key contacts: Henry Killworth (h.killworth@ucl.ac.uk)

UCL in the media - http://www.ucl.ac.uk/news/ucl-in-the-media

  • Audience - staff/students, external
  • Online archives of external media coverage
  • Feed into homepage, UCL e-newsletters and other websites

Key contacts: Henry Killworth (h.killworth@ucl.ac.uk)

The Week @ UCL - http://www.ucl.ac.uk/news/staff

  • Audience - UCL staff
  • Content priorities - developments relevant to all staff e.g. pensions information, Estates Masterplan
  • Weekly internal e-newsletter
  • Sent to all UCL staff on a Thursday
  • Includes staff-relevant content, e.g. Pensions info, Estates Masterplan
  • Sector-leading open rates

Key contact: internalcommunications@ucl.ac.uk

Weekly student news - http://www.ucl.ac.uk/news/students

  • Audience - UCL students
  • Weekly internal e-newsletter (sent on Mondays during term time only)
  • Content priorities - developments relevant to all students, information to support students to get the most out of their experience at UCL

Key contact: studentcommunications@ucl.ac.uk

 

Social media

For more details, check the Campaigns and Promotion page.

Facebook - https://www.facebook.com/uclofficial 

  • Audience - prospective students, current students and some alumni
  • Content priority - interesting happenings on campus, student experience, focus on UCL people, impressive research, Throwback Thursday, Friday Quiz
  • Over 95,000 'likes'
  • Varied audience, including current students and alumni

Key contact: digitalcommunications@ucl.ac.uk

Instagram - http://instagram.com/ucl_news

  • Audience - prospective, current students and some alumni
  • Content priority - striking, highly shareable images of UCL or UCL activity 
  • Nearly 2,000 followers

Key contact: digitalcommunications@ucl.ac.uk

Soundcloud - https://soundcloud.com/uclsound

  • Audience - research/academic community, prospective students
  • Content priorities - thoughtful analysis and opinion pieces, high-profile lectures, music and soundscapes of UCL
  • Storage platform for audio content
  • 500,000+ subscribers

Key contact: digitalcommunications@ucl.ac.uk

Twitter @ucl - https://twitter.com/ucl

  • Aimed at external and internal audiences interested in what's happening across the UCL community, with a focus on publically palatable information
  • Nearly 10,000 followers
  • View key information

Key contact: digitalcommunications@ucl.ac.uk

Twitter @uclnews - https://twitter.com/uclnews

  • Audience - UCL community and key external audiences (e.g. journalists)
  • Content priority - key UCL news/coverage and institutional announcements
  • Over 28,000 followers

Key contact: digitalcommunications@ucl.ac.uk

UCLTV - http://www.youtube.com/ucltv

  • Audience - academic/research community, prospective students
  • Content priorities - content that shows academic leadership, facilities on campus, global and local impact
  • Nearly 1.5 million views in total
  • 6,000+ subscribers

Key contact: digitalcommunications@ucl.ac.uk

Flickr - http://www.flickr.com/photos/uclnews

  • Audience - prospective students, UCL community
  • Content priorities - showcasing huge variety of student and staff activity
  • Good sets of images

Key contact: digitalcommunications@ucl.ac.uk