Caroline de Lannoy has created distinct shades of pink to represent the different types of breast cancer. She has captured the thoughts, feelings, and emotions of three women living with breast cancer and translating them into three unique shades of pink. The concept is grounded in human interaction, emotion, and creative realization. The video campaign ‘My Shade of Pink’ aims to change the way we think about breast cancer, its many types, and to reimagine the way the world thinks about the colour pink.
Caroline de Lannoy’s commission for Roche is on view at ‘My Shade Of Pink’ Roche video:
Posted Monday, 13th January 2020 00:00