The UCL Centre for Behaviour Change is a unique initiative, harnessing the breadth and depth of academic expertise in behaviour change at UCL to address key challenges facing society.
Behaviour change is increasingly recognised as central to human well-being, social cohesion and sustainability. Changing behaviour is a challenging and complex process, requiring theories, methods and evidence from many academic disciplines.
The UCL Centre for Behaviour Change aims to further develop UCL expertise and bring it to the widest possible audience, across the public, commercial and charity sectors, through cutting-edge cross-disciplinary research; holding cross-disciplinary events addressing topical social and methodological issues; delivering training and teaching; building communities to facilitate the engagement of policy-makers, practitioners and researchers with expertise at UCL; and providing evidence based consultancy tailored to individual needs.
The UCL Centre for Behaviour Change and UCL Public Policy have launched behaviour change clinics, where policy professionals can access academic expertise on behaviour change to help them tackle policy problems.