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Primrose-A (2019-2022)

Primrose-A: Implementation in Camden 2019-22

Primrose was adapted to become Primrose-A. Primrose-A was co-produced with people with lived experience and includes peer coaches to deliver the intervention. It includes a focus on relevant cardiovascular disease medications and interventions and also recovery goals.

Camden Clinical Commissioning Group, MIND and C&I gained funding from Health Education England to deliver Primrose-A within a cluster of Camden practices 2019-20. This continued through Covid.

There was a qualitative evaluation element to PRIMROSE-A including an NIHR ARC North Thames multimorbidity theme project. The published paper can be read here: An integrated primary care service to reduce cardiovascular disease risk in people with severe mental illness: Primrose-A - thematic analysis of its acceptability, feasibility, and implementation.

In November 2020, Camden NHS colleagues and MIND received further Health Education England funding to roll out the PRIMROSE-A model across North Central London (5 inner London Boroughs)

An adapted version of Primrose is also being trialled in Australia by colleagues in Melbourne. 

Logo for PRIMROSE

News

The Primrose-A team in Camden were shortlisted for a BMJ award in 2021. They were awarded ‘highly commended’ in the mental health team of the year.

bmj award banner for highly commended in mental health team of the year 2021