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Key Information
- Module code
- MSIN0029
- Subject area
- Management
- Level/type
- Level 3 (FHEQ 6) modules (More information about module levels)
- Credit value
- 4 (US), 7.5 (ECTS), 15 (FHEQ)
- Availability
- Spring Term
Module overview
An introduction to the tools and techniques of digital marketing through a wide range of activities including lectures, seminars, readings, group work and practical projects.
Digital (Social Media) marketing techniques are becoming a dominant force in marketing and marketing communications for the modern business.
By the end of this module, students will be able to: understand the range of Digital/Social Media marketing tools and techniques currently available; appraise different planning approaches and marketing environmental factors that influence online marketing activity; discuss key stages in online development using relevant business models; analyse the way in which the internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment; apply relevant tools and concepts to develop, measure and monitor an annual online marketing plan.
By the end of this module, students will be able to: understand the range of Digital/Social Media marketing tools and techniques currently available; appraise different planning approaches and marketing environmental factors that influence online marketing activity; discuss key stages in online development using relevant business models; analyse the way in which the internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment; apply relevant tools and concepts to develop, measure and monitor an annual online marketing plan.