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Marketing Science MSc

London, Canary Wharf

The Marketing Science MSc at the UCL School of Management is an exceptional programme for individuals keen to master analytical techniques and scientific methods, ready for an exciting career in marketing. Join a world-renowned university and become a leader in modern marketing with data-driven insights and creative marketing strategies.

UK students International students
Study mode
Full-time
UK tuition fees (2025/26)
£43,500
Overseas tuition fees (2025/26)
£43,500
Duration
1 academic year
Programme starts
September 2025
Applications accepted
Applicants who require a visa: 14 Oct 2024 – 27 Jun 2025
Applications close at 5pm UK time

Applications open

Applicants who do not require a visa: 14 Oct 2024 – 29 Aug 2025
Applications close at 5pm UK time

Applications open

Apply for this course

Entry requirements

A minimum of an upper second-class UK Bachelor’s degree or an overseas qualification of an equivalent standard. Applicants must have a strong analytical appetite and aptitude for quantitative analysis, and can come with a variety of degrees including but not limited to management, economics, statistics, all areas of engineering, computer science, psychology and other physical or social sciences.

The English language level for this programme is: Level 2

UCL Pre-Master's and Pre-sessional English courses are for international students who are aiming to study for a postgraduate degree at UCL. The courses will develop your academic English and academic skills required to succeed at postgraduate level.

Further information can be found on our English language requirements page.

Equivalent qualifications

Country-specific information, including details of when UCL representatives are visiting your part of the world, can be obtained from the International Students website.

International applicants can find out the equivalent qualification for their country by selecting from the list below. Please note that the equivalency will correspond to the broad UK degree classification stated on this page (e.g. upper second-class). Where a specific overall percentage is required in the UK qualification, the international equivalency will be higher than that stated below. Please contact Graduate Admissions should you require further advice.

About this degree

Our Marketing Science MSc programme has been tailored-designed with industry demand in mind, drawing on direct feedback from employers at leading organisations and enterprises. This programme equips you with cutting-edge skills in data analytics, digital technology, and AI, which are essential for developing evidence-based marketing solutions that meet the evolving needs of modern businesses.

Ideal for those passionate about marketing and data analytics, the programme combines theory with practical application, preparing you for successful careers in diverse settings, from large organisations to innovative start-ups, or as an entrepreneur. As a student, you'll build a strong foundation in analytical skills while developing intuitive marketing insights to make strategic decisions that drive results.

The programme culminates in a dynamic group business project, where you tackle a significant marketing analytics challenge faced by a client organisation. This capstone experience allows you to apply your knowledge and skills to a real-world problem, demonstrating your ability to integrate learning and innovate solutions strategically.

The Marketing Science MSc is about more than just education — our aim is to position you at the forefront of the marketing industry, ready to lead and innovate in a competitive landscape.

Who this course is for

This programme is for ambitious individuals passionate about marketing and data analytics. You will be motivated to gain powerful analytical skills and marketing expertise to become a versatile professional in high demand who is poised to lead and innovate in the marketing world.

Read about what it takes to study for a Master's at UCL

What this course will give you

The Marketing Science MSc programme stands out for its data-driven approach, combined with rigorous research-based teaching in marketing theory and practice. Developed by experts at the forefront of marketing methods and in collaboration with industry employers, you’ll acquire the skills needed to build a strong career in all facets of marketing and data-driven roles. You will also gain programming knowledge, which is becoming increasingly sought after by employers in today’s digital business landscape.

This programme will position you at the forefront of marketing in the Artificial Intelligence (AI) era, as it seamlessly blends core marketing principles with cutting-edge data analysis and AI technologies. With hands-on industry projects and specialised tracks in digital marketing or causal analysis, you’ll get experience in leading, innovating, and driving transformation in the data-driven marketing landscape. This holistic approach enables you to identify customer needs, optimise pricing, enhance engagement, and deliver intelligent solutions that significantly improve company performance and drive revenue growth.

The learning and teaching structure of the programme has been created with real-world businesses in mind. A combination of lectures and case study discussions will help you to maximise your experience working both in a team setting and individually.

UCL School of Management is based at our Canary Wharf campus at One Canada Square in Canary Wharf, London’s financial hub, offering students a myriad of opportunities to network with industry professionals. The School works closely with global companies and innovative start-ups at the cutting edge of management and associated finance-related practice. 

Read about what you'll get out of a graduate programme

The foundation of your career

The programme equips you with the specialist skills and knowledge needed to excel in data-driven marketing roles.

As a Marketing Science MSc graduate, you will be able to analyse market trends and consumer behaviour to develop strategic insights and execute effective marketing strategies, create and manage digital marketing campaigns across various platforms, and evaluate brand performance and implement strategies to enhance brand value. You will be able to leverage AI technologies to optimise marketing processes and outcomes, gather and analyse massive customer data to improve product offerings and customer experience, and optimise online sales strategies and enhance the digital customer journey. 

Employability

This programme was developed in collaboration with industry, meaning that you'll acquire the skills to embark on successful careers in organisations ranging from media and advertising, consumer products, retailing, technology and financial services. Potential roles include marketing analyst, brand analyst, business intelligence analyst, product or brand manager, consumer insights analyst, digital campaign analyst, advertising manager, social media analyst, web analytics manager, pricing analyst, and more.

Networking

This programme provides you with careers coaching and guidance from the School of Management's in-house Careers team, including 1:1s and group workshops. You'll also benefit from connections with employers and alumni both in the UK and globally via bespoke employer event programmes. 

Through a spectrum of networking and employer events, we help students engage with accomplished alumni and industry experts. These interactions provide invaluable insights, mentorship opportunities, and potential career pathways for our students. In addition, our recently established Alumni Advisory Council is working to enhance all aspects of the School of Management Alumni experience. 

Teaching and learning

The programme will be delivered through a combination of lectures, workshops, class discussions based on case studies, practical sessions, and group projects. 

Assessment is through a combination of examinations, individual and group coursework, individual and group projects, presentations, and a group capstone project.

Each taught module will typically be delivered over 10 teaching weeks, with 3 contact hours per week. This means you can expect approximately 10-12 contact hours per teaching week, on average. The total number of weekly contact hours may vary according to the module demand and weekly activities undertaken.

Students are also expected to spend approximately 7-12 hours each week in non-contact hours on independent study, assessment preparation, e-learning, and exam revision.

Modules

You will take 4 compulsory taught modules in Term 1. In Term 2, you will take 3 compulsory modules and 1 optional taught module, (choosing from 3 bespoke modules).

Finally, in Term 3, you will take the business project with 1 optional taught module, (choosing from 2 bespoke modules).

All taught modules are 15 credits, and the business project in Term 3 will be 45 credits. The business project will put you into groups under the supervision of a faculty member to work with real-world external organisations. You will be assessed on both individual and group components. 

Compulsory modules










Optional modules







Please note that the list of modules given here is indicative. This information is published a long time in advance of enrolment and module content and availability are subject to change. Modules that are in use for the current academic year are linked for further information. Where no link is present, further information is not yet available.

Students undertake modules to the value of 180 credits. Upon successful completion of 180 credits, you will be awarded a in Marketing Science.

Accessibility

Details of the accessibility of UCL buildings can be obtained from AccessAble. Further information can also be obtained from the UCL Student Support and Wellbeing Services team.

Fees and funding

Fees for this course

UK students International students
Fee description Full-time
Tuition fees (2025/26) £43,500
Tuition fees (2025/26) £43,500

Additional costs

Fee deposit information to be confirmed.

This programme has no compulsory additional costs outside of purchasing books or stationery, printing or photocopying. Indicative prices for printing can be found here and UCL poster printing prices can be found here.


This programme may include opportunities for students to undertake optional international study trips. The costs of such trips are usually met by students, although some elements may be subsidised or grants available depending on the destination, organisational, and support responsibilities.

 On average, costs would be around £1,500 to £2,500 depending on the trip location, personal flight preferences and spending habits as well as the prevailing exchange rates. 

UCL’s main teaching locations are in zones 1 (Bloomsbury) and zones 2/3 (UCL East). The cost of a monthly 18+ Oyster travel card for zones 1-2 is £114.50. This price was published by TfL in 2024. For more information on additional costs for prospective students and the cost of living in London, please view our estimated cost of essential expenditure at UCL's cost of living guide.

Funding your studies

The Fulbright Commission Award
The Fulbright Commission Award is available for a US graduate student or those with equivalent experience in a relevant field to study Marketing Science MSc. Please note this is only available to citizens of the United States of America. Further details on the Fulbright website and the Fulbright US Student Program website.

For a comprehensive list of the funding opportunities available at UCL, including funding relevant to your nationality, please visit the Scholarships and Funding website.

See all the ways you can fund your studies

Global Finance Scholarship

Value: Up to £10,000 (1 year)
Criteria Based on academic merit
Eligibility: EU, Overseas

The Excellence Scholarship - School of Management

Value: Up to £10,000 (1 year)
Criteria Based on academic merit
Eligibility: UK, EU, Overseas

The Impact Scholarship - School of Management

Value: Up to £10,000 (1 year)
Criteria Based on both academic merit and financial need
Eligibility: UK, EU, Overseas

UCL East London Scholarship

Deadline: 26 June 2025
Value: Tuition fees plus £16,000 stipend ()
Criteria Based on financial need
Eligibility: UK

Women in Finance Scholarship

Value: Up to £10,000 (1 year)
Criteria Based on academic merit
Eligibility: UK, EU, Overseas

Next steps

When we assess your application, we would like to learn:

  • Why you want to pursue a postgraduate degree in Marketing Science
  • What particularly attracts you to the UCL MSc Marketing Science programme
  • How your academic and professional background prepare you to meet the challenging nature of this programme
  • What are your short and long term professional and personal objectives and career goals

Together with essential academic requirements, the personal statement is your opportunity to illustrate whether your reasons for applying to this programme match what the programme will deliver.

Successful applicants who meet the entry requirements and provide professional statement will be reviewed. Those considered eligible for the next stage will be invited to an online video interview.

Please note that you may submit applications for a maximum of two graduate programmes (or one application for the Law LLM) in any application cycle.

Choose your programme

Please read the Application Guidance before proceeding with your application.

Year of entry: 2025-2026

Apply for this course

Got questions? Get in touch

UCL School of Management
UCL School of Management

mgmt-marsci@ucl.ac.uk

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