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Marketing Science MSc

London, Canary Wharf

UK students International students

Study mode

Full-time

UK tuition fees (2026/27)

£46,700

Overseas tuition fees (2026/27)

£46,700

Duration

1 academic year

Programme starts

September 2026

Applications accepted

Applicants who require a visa: 20 Oct 2025 – 26 Jun 2026

Applications closed

Applicants who do not require a visa: 20 Oct 2025 – 28 Aug 2026

Applications close at 5pm UK time

Applications open

Apply for this course

Entry requirements

A minimum of an upper second-class UK Bachelor’s degree or an overseas qualification of an equivalent standard. Applicants must have a strong analytical appetite and aptitude for quantitative analysis, and can come with a variety of degrees including but not limited to management, economics, statistics, all areas of engineering, computer science, psychology and other physical or social sciences.

The English language level for this course is: Level 2

UCL Pre-Master's and Pre-sessional English courses are for international students who are aiming to study for a postgraduate degree at UCL. The courses will develop your academic English and academic skills required to succeed at postgraduate level.

Further information can be found on our English language requirements page.

Equivalent qualifications

Country-specific information, including details of when UCL representatives are visiting your part of the world, can be obtained from the International Students website.

International applicants can find out the equivalent qualification for their country by selecting from the list below. Please note that the equivalency will correspond to the broad UK degree classification stated on this page (e.g. upper second-class). Where a specific overall percentage is required in the UK qualification, the international equivalency will be higher than that stated below. Please contact Graduate Admissions should you require further advice.

About this degree

Marketing today is driven by data, powered by technology, and focused on delivering measurable impact. The Marketing Science MSc at the UCL School of Management prepares students to thrive in this evolving landscape by combining rigorous training in data science, analytical methods, and AI with strategic marketing insight and creative thinking.

This programme is designed for individuals who want to understand how data informs decision-making and how marketing strategies can drive revenue and business growth. Students develop core skills in programming, statistical modelling, and digital tools while exploring how to apply these capabilities to real-world marketing challenges. The curriculum combines innovative theory with practical application, culminating in a group business project where students work with a client organisation to solve a live marketing analytics problem.

What sets this programme apart is its integration of industry feedback and its emphasis on preparing graduates for the demands of modern marketing roles. Students gain hands-on experience in areas such as market intelligence, pricing strategy, and digital campaign analysis, equipping them for careers in sectors including media, retail, technology, and financial services.

The programme offers access to a powerful business hub, with ample opportunities to engage with industry professionals. Whether pursuing roles in established organisations or launching start-ups, graduates leave with the analytical mindset and strategic vision needed to lead in a data-driven marketing world..

This is a full-time programme delivered over one academic year, with structured learning across Term 1, Term 2, and Term 3.

The Marketing Science MSc is about more than just education. Our aim is to position you at the forefront of the marketing industry, ready to lead and innovate in a competitive landscape.

If you want to learn more about the programme and life at the UCL School of Management, speak to a current student now.

Who this course is for

This programme is ideal for ambitious individuals with a passion for marketing and data analytics who want to develop advanced analytical and strategic skills. It suits those aiming to lead innovative marketing initiatives, drive commercial impact, and thrive in fast-paced industries where data-driven decision-making and creative strategy are key to success.

Read about what it takes to study for a Master's at UCL

What this course will give you

The Marketing Science MSc at UCL School of Management offers targeted training in data science, programming, and AI-driven marketing analytics, preparing students to deliver measurable impact in commercial settings. The curriculum includes hands-on experience with digital tools and causal analysis, enabling students to develop strategic solutions that enhance customer engagement and drive revenue.

Students benefit from a teaching approach grounded in real-world business practice, with lectures and case-based discussions designed to build both individual and collaborative skills. The programme’s group business project provides practical exposure to client challenges, reinforcing the application of analytical and creative marketing strategies.

The School of Management is based in the iconic One Canada Square building on Levels 38, 49 and 50, Canary Wharf, placing students at the centre of London's financial district, home to global firms and fast-growing start-ups. This setting offers direct access to industry professionals and networking opportunities that support career development. The School of Management collaborates closely with leading organisations, ensuring that students gain insights into current marketing practices and emerging trends, many of which are headquartered right at our doorstep.

UCL is consistently ranked among the world’s top universities (9th globally, QS Rankings 2026), and the School of Management is recognised for its research excellence and focus on innovation (2nd in the UK for Business and Management research, REF 2021). Students have access to modern learning spaces and resources tailored to the needs of marketing and analytics education, including Bloomberg suites and state-of-the-art seminar hubs.

This programme equips graduates with the skills and mindset to lead in today’s data-driven marketing environment, combining technical expertise with strategic vision.

Read about what you'll get out of a graduate programme

The foundation of your career

Graduates of the Marketing Science MSc are equipped to excel in data-driven marketing roles across industries such as media, retail, technology, and financial services. They apply advanced analytical skills to interpret market trends, optimise digital campaigns, and enhance brand performance.

Our most recent Graduate Outcomes data (2017-2022) shows that 85% of the UCL School of Management's graduates went on to secure highly-skilled roles with top employers like Deloitte, EY, and Google, across sectors such as accountancy, banking and consultancy. This reflects strong demand for data-driven marketing expertise in today’s commercial landscape. With expertise in AI and customer analytics, graduates are prepared to lead strategic initiatives that improve engagement, drive revenue, and transform the digital customer journey.

Employability

This programme was developed in collaboration with industry, meaning that you'll develop high-demand skills in data analytics, programming, and AI for marketing applications. Students gain expertise in statistical modelling, market intelligence, and digital campaign analysis – all skills increasingly sought after by employers across media, retail, technology, and financial services.

Graduates are prepared for analytically driven marketing roles with managerial scope and leadership responsibilities. They are well-suited for positions such as marketing analyst, brand analyst, consumer insights analyst, and pricing analyst - roles that influence strategic direction and support high-level decision-making. The programme also builds essential workplace capabilities, including strategic thinking, communication, and teamwork, positioning students to lead in today’s data-driven marketing environment.

Networking

Students on the Marketing Science MSc benefit from tailored careers support through 1:1 coaching with careers consultants, expertly curated careers and professional development programmes, and a range of employer workshops delivered by the School of Management’s Careers team.

The programme offers access to employer-led events, alumni panels, and networking opportunities with professionals across Canary Wharf’s business ecosystem. You’ll also benefit from wide engagement with the Alumni Advisory Council and can attend seminars, guest lectures, and mixers designed to foster mentorship and industry insight. Our Canary Wharf location ensures that students are well-positioned to independently explore professional events and connect with leading organisations headquartered nearby.

Find out more about the School of Management’s latest New Technologies & Innovation Speaker Series and Business Leader Speaker Series, designed with the support of UCL’s global network to help you develop a deeper understanding of the world of business, its challenges and opportunities, and learn directly from the experience of others at the forefront of their fields.

Accreditation

UCL School of Management is proud to be AACSB accredited - a global mark of excellence that recognises our commitment to innovative, research-led teaching, rigorous academic standards, and preparing students for impactful global careers in business and management.

Teaching and learning

The programme is delivered through lectures, workshops, practical sessions, and group projects, with substantial student participation in class discussions and case study analysis. Each module encourages active engagement and collaborative learning, helping students apply theoretical concepts to real-world marketing challenges.

Group work is a core component, fostering teamwork and communication skills. Students also benefit from hands-on experience with digital tools and marketing analytics platforms, supported by faculty with academic and industry expertise. The teaching approach is designed to reflect current business practices and prepare students for data-driven marketing roles.

Assessment is through a balanced mix of unseen examinations, individual and group coursework, presentations, and practical projects. Students complete a mandatory group capstone business project in Term 3, applying their skills to a live client brief. Coursework includes analytical reports, campaign evaluations, and strategic proposals. Group presentations and collaborative assignments develop communication and problem-solving skills. This varied assessment structure ensures students demonstrate both technical proficiency and strategic insight across multiple formats.

Students typically receive 10–12 contact hours per week during term time, including lectures, workshops, and case-based discussions. Each taught module spans 10 weeks with 3 contact hours weekly, though this may vary depending on module activities.

In addition to scheduled teaching, students are expected to spend 7–12 hours per week on independent study, including reading, assessment preparation, and e-learning. Contact hours may fluctuate across terms, particularly in Term 3 when students focus on the group business project. This structure ensures a balanced workload and supports the development of both academic and professional competencies.

Modules

: The Marketing Science MSc is a full-time programme delivered over one academic year.
In Term 1, students take four compulsory taught modules that build foundational skills in marketing and analytics.
Term 2 includes three compulsory modules and one optional module selected from three bespoke options.
In Term 3, students undertake a 45-credit group business project with an external organisation, alongside one optional module chosen from two specialised tracks.
The Business Project is supervised by faculty and assessed through both individual and group components, offering practical experience and industry engagement in a real-world marketing context.

Compulsory modules

Economics and Marketing Strategy

Machine Learning and AI for Marketing

Market Intelligence

Marketing Analytics

Principles of Marketing

Programming for Analytics

Statistical Modelling

Business Project

Optional modules

Decision and Risk Analysis

Causal Inference for Marketing

Data Management: Tools and Techniques

Digital Marketing and Online Platforms

Pricing Management

Please note that the list of modules given here is indicative. This information is published a long time in advance of enrolment and module content and availability are subject to change. Modules that are in use for the current academic year are linked for further information. Where no link is present, further information is not yet available.

Students undertake modules to the value of 180 credits. Upon successful completion of 180 credits, you will be awarded an MSc in Marketing Science.

Placement

Although not a direct placement, the Marketing Science MSc includes a mandatory Group Business Project in Term 3, offering industry experience with an established organisation. Over approximately 10 weeks, students apply analytical and strategic skills to a real marketing challenge. This capstone project supports specialisation in digital marketing or causal inference and provides valuable exposure to commercial decision-making in a live client setting.

Accessibility

The department will endeavour to make reasonable adjustments for students with disabilities, including those with long-term health conditions, neurodivergence, learning differences and mental health conditions. This list is not exhaustive. If you're unsure of your eligibility for reasonable adjustments at UCL, please contact Student Support and Wellbeing Services.

Reasonable adjustments are implemented on a case-by-case basis. With the student's consent, reasonable adjustments are considered by UCL Student Support and Wellbeing Services, and where required, in collaboration with the respective department.

Details of the accessibility of UCL buildings can be obtained from AccessAble. Further information about support available can be obtained from UCL Student Support and Wellbeing Services.

For more information about the department and accessibility arrangements for your course, please contact the department.

Visit us

All open days and events

Online - Open day

Graduate Open Events: Marketing Science MSc

In this series of online events by UCL School of Management, find out about the School's rigorous MSc programmes in Business Analytics, People Analytics and Human-Centric Management, and Marketing Science. Led by our academics and students, you'll hear how our students gain vital skills including programming, strategic thinking, problem solving and leadership. Our students participate in real company projects and hands-on venture building, later excelling in global careers and industries.

Watch on demand event

Fees and funding

Fees for this course

UK students International students

Fee description	Full-time
Tuition fees (2026/27)	£46,700
Tuition fees (2026/27)	£46,700

Additional costs

For full-time and part-time offer holders with a fee status classification of UK, a fee deposit will be charged at 2.5% of the first year fee.

For full-time and part-time offer holders with a fee status classification of Overseas, a fee deposit will be charged at 10% of the first year fee.

Further information can be found in the Tuition fee deposits section on this page: Tuition fees.

Students are encouraged to invest in essential tools and platforms that support their development as AI-ready, future-ready marketing professionals. These additional costs are estimated at no more than £500 per year.

This programme may include opportunities for students to undertake optional international study trips and summer school programmes. The costs of such trips are usually covered by students, although some elements may be subsidised depending on the destination, organisational and support responsibilities. On average, costs would be around £1,500 to £3,500 depending on the trip location, personal flight preferences and spending habits, as well as the prevailing exchange rates.

Further details will be provided to those selected to participate in international study trips and summer school programmes.

For in-person teaching, UCL’s main teaching locations are in zones 1 (Bloomsbury) and zones 2/3 (UCL East). The cost of a monthly 18+ Oyster travel card for zones 1-2 is £119.90. This price was published by TfL in 2025. For more information on additional costs for prospective students and the cost of living in London, please view our estimated cost of essential expenditure at UCL's cost of living guide.

Funding your studies

MSc Marketing Science Scholarships (Home Students only)

Scholarships are available for outstanding UK applicants to the MSc Marketing Science programme in 2026/27. The Access Marketing UK Scholarship is awarded at the Programme Director’s discretion. Applicants must submit a short essay (maximum of one A4 page) explaining why they should receive the scholarship and the impact they hope to make.

AI-generated submissions will not be accepted. For more information on this scholarship, please visit the MSc Marketing Science School of Management prospectus webpage.

The Fulbright Commission Award

The Fulbright Commission Award is available for a US graduate student or those with equivalent experience in a relevant field to study the Management MSc. Please note that this is only available to citizens of the United States of America. Further details on the Fulbright website and the Fulbright US Student Programme website.

For a comprehensive list of the funding opportunities available at UCL, including funding relevant to your nationality, please visit the Scholarships and Funding website.

See all the ways you can fund your studies

: UCL East London Scholarship

Deadline: 25 June 2026

Value: Tuition fees plus £17,096 stipend ()

Criteria Based on financial need

Eligibility: UK

Next steps

We seek applicants with a strong analytical mindset, creative problem-solving ability, and a genuine interest in data-driven marketing.

Successful candidates will demonstrate motivation to develop programming and AI skills, strategic thinking, and commercial awareness.

In your personal statement, we encourage reflection on your career goals and how you plan to differentiate yourself in a competitive industry and market your unique skills and potential.

Consider the following:

Why you want to pursue a postgraduate degree in Marketing Science
What particularly attracts you to the UCL MSc Marketing Science programme
How your academic and professional background prepare you to meet the challenging nature of this programme
What are your short and long term professional and personal objectives and career goals

Together with essential academic requirements, the personal statement is your opportunity to illustrate whether your reasons for applying to this programme match what the programme will deliver.

Successful applicants who meet the entry requirements and provide a professional statement will be reviewed. Those who pass the departmental review will be invited to an online video interview.

Please note that you may submit applications for a maximum of two graduate courses (or one application for the Law LLM) in any application cycle.

This course requires two references. Further information regarding references can be found on this Selecting your references page.

Choose your programme

Please read the Application Guidance before proceeding with your application.