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About PEARL
Much of our understanding of how cities work relies on assumptions about how people respond to, use, and behave in their environment. While many of these assumptions are based on years of experience and are generally valid, the models we use often fail to reflect what truly happens. At PEARL, we can test these assumptions using systems like eye trackers, accelerometers, brain scanners, and motion detection tools to monitor how people move within the environment, allowing us to challenge or validate these assumptions.
Our Vision
PEARL’s vision is to create a better world for a future in which people and the environment can thrive together in a mutually beneficial, safe, equitable and healthy way. We aim to improve the quality of life, health and well-being of all within the context of a more sustainable environment. We see this as a world in which people and the environment come together.
Our Objectives
We believe in looking at the issue first, before determining which combination of scientific, artistic, engineering, humanitarian, or philosophical approaches might be needed to understand it.
Our Approach
In discussions with partners, we aim to understand the challenges faced by their users and find ways to test potential solutions in PEARL. We work closely with you to assess the problem and then assemble the necessary team from UCL’s expertise. After that, we involve people from our local community and beyond to test the solutions and validate the approach before sharing outcomes and recommendations.