UCL Psychology and Language Sciences


Applied Consumer Neuroscience

Illustration on a brick wall of a brain and eyes
My lab uses neuroscience methods to better understand the brain activity and physiological responses of consumers when they are exposed to different stimuli, such as products, advertisements, prices, or brands. By doing so, we  hope to gain insights into the subconscious and emotional factors that influence consumer behaviour and decision making. We use a set of non-invasive tools including fMRI, biometric sensors, and behavioural experiments with an emphasis on how the information can be applied to real-world problems.

Click here to visit the Neuroscience of Language Lab website

Principal investigator

Profile Joseph Devlin
Joseph Devlin

Professor of Cognitive Neuroscience, Faculty of Brain Sciences


Profile Sofia Gumilevskaya
Sofia Gumilevskaya