Dr Stathis Kefallonitis FRSA FCIM is considered a world-expert on passenger engagement strategies. He has a diverse background that ranges from industrial design to brand experience, emotional marketing and consumer behavioural attitudes.
Through research and industry applications he helps transform the way that passenger experience should be addressed and perceived. His approach is facilitating a deeper understanding of passenger engagement by exploring emotional and sensory indications that create value.
The aim of his research emphasizes on: (1) What drives consumer decision making, (2) what affects the behavioural attitudes of consumers, and (3) the depth of consumer emotional experiences.
He advises air transport regulators, airlines and onboard hospitality providers on how to improve passenger experience by designing emotionally pleasing products and services. Dr Kefallonitis has worked with (indicative list): the International Air Transport Association (IATA), AIRBUS, the Airline Passenger Experience Association (APEX), the International Flight Services Association (IFSA) and AMTRAK.
Dr Kefallonitis is the founder of branding.aero, a brand engagement consultancy, and an Associate Professor of Marketing Management at the State University of New York, USA.
His work is cited and featured in books, journals, popular business publications and media including, the Wall Street Journal, the New York Times, Passenger International (PAX International), IATA publications, Onboard Hospitality, and the Airline Passenger Experience (APEX) magazine.
Dr Kefallonitis is a Fellow of the Royal Society for the Encouragement of Arts, Manufacture & Commerce (FRSA) & the Royal Chartered Institute of Marketing (FCIM). He is an elected a member of the Forbes Chicago Business Council.
He has completed Postdoctoral research at the University of the Arts London, holds a Ph.D. from Cranfield University and postgraduate degrees from Cornell University, University College London (UCL) & Goldsmiths – University of London.