I am a Business Psychologist and Data Scientist, combining psychological theory with machine learning methodology. My key interests are in computational psychometrics and the ethical application of algorithms in behavioural analytics, game based assessment, consumer psychology, personal values, social media psychology, and entrepreneurship.
I work both in academic and industry settings consulting to global organisations including Red Bull, Admiral, and Dunnhumby, as well as working with start ups that are driving innovation in psychometrics.
On the web
- Stronger Together: Personality, Intelligence and the Assessment of Career Potential Journal of Intelligence, 6 (4) DOI: 10.3390/jintelligence6040049
- From Likert scales to images: Validating a novel creativity measure with image based response scales Personality and Individual Differences DOI: 10.1016/j.paid.2016.10.007
- The relationship between the entrepreneurial personality and the Big Five personality traits Personality and Individual Differences, 63, 58-63 DOI: 10.1016/j.paid.2014.01.042
- View all publications by Kiki Leutner