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Emmanuel Mahieux

I am a PhD researcher in political psychology under the supervision of Joseph Devlin (UCL) and Lee de Wit (University of Cambridge). My research focuses on the psychological and cognitive factors behind swing voting. Although swing voters are arguably the most important group of voters, they are one of the least well studied. Moreover, the polling methods traditionally used to predict their voting choices have shown severe errors in recent elections. My plan is to use cognitive tasks and EEG to understand swing voter decision-making and predict swing voter choices.

 

I am also an enterprise demonstrator for the Behavioural Insights Exchange (BIX) and the Executive Training course. I am happy to put in touch with PALS researchers any public or private organisation interested in behavioural insights.

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