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Adam Hornsby

My research focuses on human learning, decision making and the ways it can be improved. For example – in one of my projects – I am trying to understand how consumers develop preferences and forage for information in complex environments. A key aim of this research is to inform the design of systems that aid decision making, such as recommender systems. Across all of my work, I’m keen to be data-driven, using cognitive models and machine learning wherever possible.

Contact details

dunnhumby Ltd.

Brook Green
184 Shepherds Bush Road
London
W6 7NL

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