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Urban Wayfinding & the Brain

The practical problems of human navigation are being informed by the latest neuroscience research.

At this one-day event adacemia and industry will get together to review the latest findings, ideas and needs.

The most recent academic research will be reviewed and presented by researchers from Europe and USA.

Industry and user keynotes will focus on how challenges are being informed by the neuroscience findings. The next set of needs and ideas will be laid down as a challenge and input to the next phase of scientific research.

What will I learn?
Join us to learn how emerging neuroscience findings may help solve practical problems of human navigation

Who should attend?
Anyone with an interest in human cognition and associated research and user needs

Students and researchers wanting to hear the latest findings and user needs
Industry participants wanting an awareness of how understanding neuroscience can help improve how humans navigate, whether related to signage, the built environment, HMI and application development, infrastructure and transport or accessibility needs.

1 day event
Keynotes from academic researchers and industry followed by facilitated panel Q&A
Opportunity for audience interaction with questions and discussion
Plenty of time for networking during breaks and at an included post-conference drinks reception

– Neuroscience and psychology of wayfinding
– Signage and wayfinding
– New directions in wayfinding technology
– Accessibility

To register: