The Dragons' Den pitches from wellness brands accused of peddling 'extravagant claims' as scientists slam show for failing to scrutinise products

27 January 2024

Dr Sarah Jackson (UCL Institute of Epidemiology & Health) rebukes claims made by Dragon’s Den entrepreneurs that Full Power Cacao (FPC) offers a 'natural anti-depressant' that can also be beneficial for heart, brain and gut health.