How do we get people to change their behaviour?

Professor Susan Michie (UCL Psychology & Language Sciences) calls for transparency in national messaging to help the public understand the UK Government’s strategy for handling the Covid-19 pandemic and adds “if you don’t get the ‘why’ question right, then nothing else follows."

Listen: BBC Radio 4’s ‘Rethink’ (from 1 minute 27 secs), More: LBC Radio’s ‘Nick Ferrari Show’ (from 2 hours 9 mins 6 secs)