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Coronavirus measures need buy-in of whole population

11 March 2020

Measures to contain COVID-19 coronavirus will only be effective when the majority of the population adhere to them, so "You need to carry the population with you," when introducing new strategies, explains Professor Susan Michie (UCL Psychology & Language Sciences).

Read: Mail Online, More: Yahoo! News, Listen: BBC Radio 4’s ‘World at One’ (from 19 mins 15 secs), BBC World Service 'Newshour' (from 47 mins 57 secs), Watch: BBC 2's 'The Andrew Neil Show' (From 9 mins 5 secs)