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Once a vaccine is safe, how do experts convince the public to take it?

8 July 2020

Independent SAGE member Professor Susan Michie (UCL Psychology & Language Sciences) explains how it’s not just a matter of educating the public but also handling public doubts and obstruction from the anti-vaccination lobby to convince people to take a Covid-19 vaccine.

Listen: LBC’s ‘Nick Ferrari Show’ (from 2 hours 15 secs)