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Transparency is key in increasing vaccine uptake

7 December 2020

More than gimmickry such as role models taking the vaccine live on TV, a transparent approach to how the vaccine is developed and how it works will be crucial in fostering trust among the general public, says Professor Robert West (UCL Epidemiology & Health).

Listen: BBC Radio 4’s ‘Today Programme’ (from 1 hour 48 mins 53 secs)