UCL News


Positive drill music receives more audience engagement

19 November 2019

Drill music, a subgenre of rap, receives more YouTube views and comments when it has a positive tone, finds a programme developed by Dr Bennett Kleinberg and Dr Paul McFarlane (both UCL Security & Crime Science) to assist the Metropolitan Police in analysing threats in songs.

Read: New Scientist, More: Times (£)Listen: BBC World Service’s ‘Newsroom’ (from 17 mins 36 secs)