UCL News


Key messages for UCL launched

10 March 2016

UCL has launched a set of key messages, delivered through a

UCL key messages ucl.ac.uk/cam/messages">messaging website with resources.

The development of these messages is one of the objectives of Enabler F in UCL 2034, which states that we must 'develop a clear set of messages about the history, values, performance and distinctiveness of UCL, ensuring that staff and students have confidence in these messages and are able to communicate them effectively'.

The messages are intended to support all staff to talk consistently about UCL, enabling us to build our reputation and profile among our key audiences. This in turn helps us to recruit the very best staff and students and compete effectively for funding and the strongest partnerships.

The six messages are based on the six principal themes of 2034. They have been developed into a communications package by the Communications & Marketing office, working in consultation with communications staff across UCL, notably with faculty and vice-provosts' offices.

The messages are:

1. Since 1826, we have championed independent thought by attracting and nurturing the world's best minds.

2. UCL students are directly involved in research, equipping them for the future and inspiring a lifelong curiosity.

3. We combine our strength across all areas of research to tackle the most pressing challenges of the 21st century.

4. Inclusivity and engaging with the community is at the heart of all we do.

5. Our position in London brings unique benefits, enabling us to contribute to everything that makes it the world's greatest city.

6. We are global: through our outlook, people and enduring international partnerships.

Following presentation to UCL's senior management team in 2015, the messages have now been turned into a website supported by images, case studies, and keywords to help staff to use the messages effectively in their communications.

All of the supporting materials demonstrate how UCL is embodying each of the six messages.

The case studies will enable staff to talk about UCL's activities in each area, and the images have been made downloadable for use online, in print or in presentations.The case studies and images are dynamic resources and we will be developing them over time to reflect our activities.

There is also a downloadable Powerpoint presentation covering key facts about UCL and about all six messages for staff to download and use in their presentations.

The messages are part of a range of resources offered by Communications & Marketing, all designed to ensure that UCL communications are high-quality, consistent and inspiring. These range from guidelines on the use of the UCL visual identity through to toolkits offering support on different aspects of communications

Visit the key messages website

Visit the visual identity website

View the CAM resources website

Please contact Melissa Bradshaw m.bradshaw@ucl.ac.uk for any queries or further information.

Mark Sudbury, Director of UCL Communications & Marketing