Do as I say, not as I do: the Nemours Mission.

This submission is a response to an existing submission: 
Entry: 

Assuming, as I have seen many people do, that "mental retardation" is an outdated and outfavoured term, I explored its current usage in online health-related information sources.

There is, unsurprisingly, a wealth of discussion around the use of this and other terms relating to developmental difficulties, especially with regards to children. However many of these public information resources use “mental retardation” as if it were an accepted catch-all term for such disorders.

With one illuminating example:

Nemours is an American organisation dealing in providing information and services in the field of children’s health. Their mission statement reads:

“The Nemours Mission is to provide leadership, institutions, and services to restore and improve the health of children through care and programs not readily available, with one high standard of quality and distinction regardless of the recipient’s financial status. Our Vision, “Freedom from Disabling Conditions,” is pursued through a strategic direction based on Core Values of Serve, Honor, Respect, Learn and Excel.”

Serve, Honor, Respect, Learn and Excel.

Nemours’s page on pica notes that the condition “is most common in people with developmental disabilities, including autism and mental retardation”.

Fine, no problem there. There it is, mental retardation as a perfectly acceptable term, denoting a developmental disability other than autism.

But on their information page aimed at kids the message is this:

“Mental retardation (say: ree-tar-day-shun) is a term that was once commonly used to describe someone who learns and develops more slowly than other kids. But it's not used as much anymore because it hurts people's feelings.”

Oh really? And is Nemours in the business of hurting people’s feelings?

Dear Nemours,

My vision, “Freedom from disabling conditions created through the irresponsible use of language by Nemours”, is pursued through a strategic reminder of your core values of Serve, Honor, Respect, Learn and Excel.

References:
http://www.nemours.org/index.html