UCL Module Catalogue


Strategy by Design (MSIN0020)

Key information

Faculty of Engineering Sciences
Teaching department
UCL School of Management
Credit value
Module is only available to students on the BSc/MSci Management Science year 2

Alternative credit options

There are no alternative credit options available for this module.


Strategic management consists of managerial actions intended to affect business outcomes. This module provides an overview of major approaches to strategic management and an introduction to the use of design thinking and design theory as tools in the practice of strategy.


During the module, students will explore classic strategic management approaches and examine how design thinking supplements some of the limitations of classic strategic management in dealing with uncertain, new, or rapidly changing environments.

Module deliveries for 2020/21 academic year

Intended teaching term: Term 1     Undergraduate (FHEQ Level 5)

Teaching and assessment

Mode of study
Methods of assessment
70% Individual coursework (2,500 words)
10% Individual Coursework (Two 200-600 words)
20% Group Presentations 2 (two 15 minute videos with supporting material)
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
Module leader
Dr Vaughn Tan
Who to contact for more information

Last updated

This module description was last updated on 5th March 2020.