UCL Module Catalogue


Design (MSIN0024)

Key information

Faculty of Engineering Sciences
Teaching department
UCL School of Management
Credit value
Module is only available to students on the BSc/MSci Management Science year 2

Alternative credit options

There are no alternative credit options available for this module.


Everything about a business (or other organisation) is designed. How it appears to potential customers, the way it selects and motivates its employees and partners, its vision and strategy – all of it is designed. Designed artefacts are all around us and successful organisations are attentive about when to invest resources in design and the management of design. Design approaches can also be used to understand and address the key challenges facing organisations, communities and society.


This module provides students with an opportunity to explore design and its role in organisations, including in new product/service development and innovation.


The module is taught partly through hands on exploration of design methods and approaches, complemented by readings, cases, class discussion and guest speakers. During the module, students will explore key design practices including collaborative workshops in the context of a real project.


The module builds on ideas and tools introduced in MSIN0009 The Art and Science of Management and MSIN0020 Strategy By Design. 


Module deliveries for 2020/21 academic year

Intended teaching term: Term 2     Undergraduate (FHEQ Level 5)

Teaching and assessment

Mode of study
Methods of assessment
50% Individual coursework (2,000 words)
30% Group coursework (2,000 words)
20% Group Coursework Scenario Week (2,000 words)
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
Module leader
Professor Davide Ravasi
Who to contact for more information

Last updated

This module description was last updated on 5th March 2020.