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Business Strategy and Analytics (MSIN0093)

Key information

Faculty
Faculty of Engineering Sciences
Teaching department
UCL School of Management
Credit value
15
Restrictions
Module is only available to students on the following programmes: - MSc Business Analytics (MS) (Postgraduate delivery) - School of Management PGT Affiliates (Postgraduate delivery) - 4th year IMB (Undergraduate delivery) - 4th year Management Science (Undergraduate delivery) - Leuven affiliates (Undergraduate delivery)

Alternative credit options

There are no alternative credit options available for this module.

Description

Strategy is making interdependent decisions that result in better outcomes. Organizations are increasingly considering how data can be used to inform strategic thinking and decisions.

In this module, students will investigate data and the organisation from three paths. First, students will grapple with what data represents and how it is structured to build a functional understanding on its uses and limitations. Second, students will cover analytical methods that are useful in studying the impact of strategic decisions. Third, students will look at data and the organization, to understand the strategic value of data itself and wider ethical implications.

The goal is for students not only to learn practical skills and data analytical methods, but also to learn how to critically understand an uncertain problem, provide a framing for it, and arrive at viable solutions.

 

Module deliveries for 2020/21 academic year

Intended teaching term: Term 1     Undergraduate (FHEQ Level 7)

Teaching and assessment

Mode of study
Face-to-face
Methods of assessment
60% Individual Coursework ( 3000 words)
40% Group Coursework (4000 words)
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
8
Module leader
Dr Anil Doshi

Intended teaching term: Term 1     Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study
Face-to-face
Methods of assessment
60% Individual Coursework (3000 words)
40% Group Coursework (4000 words)
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
69
Module leader
Dr Anil Doshi

Last updated

This module description was last updated on 5th March 2020.