UCL Module Catalogue


Business in the Digital Age (MSIN0051)

Key information

Faculty of Engineering Sciences
Teaching department
UCL School of Management
Credit value

Alternative credit options

There are no alternative credit options available for this module.


The technology-driven transformation is unprecedented and organisations must adapt fast. Innovation and customer-centricity is at the heart of businesses in this new digital age and organisations require new expertise and processes to drive growth and competitiveness. In this course, we will explore the impact of digital transformation on organisations, customers and wider environments. 

This course will use examples and case studies to develop students’ understanding of current business practices and will be underpinned by academic research. Students will also gain exposure to industry practitioners, entrepreneurs and other professionals who will deliver guest sessions on issues facing businesses in the digital age. 

Here are a few articles to get you started:


New age organizations on 'ICE'


The future will be built on open data


Too much information: how a data deluge leaves us struggling to make up our minds



Module deliveries for 2020/21 academic year

Intended teaching term: Term 2     Undergraduate (FHEQ Level 5)

Teaching and assessment

Mode of study
Methods of assessment
40% Project (3,500 words)
40% Essay (1,500 words)
20% Presentation
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
Module leader
Miss Rikke Duus
Who to contact for more information

Last updated

This module description was last updated on 5th March 2020.