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The UCL Media Relations team is the university’s central press office.
We connect journalists to expert academics and promote UCL research and teaching throughout the global media.
The second UCL/Lancet Commission, this time on the topic of Healthy Cities, was published on May 2012. The report is one of the major outputs the UCL’s Grand Challenges agenda and so both the Lancet and the Office for the Vice-Provost for Research were keen that the launch of the report should be high profile.
UCL Media Relations worked closely with the report’s lead author, Professor Yvonne Rydin (UCL Bartlett School of Planning) and the Lancet press office to plan a media strategy for the launch of the report. This included approaching the Science Media Centre who agreed to hold a media briefing two days before the publication of the report, briefing the UCL authors on the best way to present the report to journalists at the briefing and drafting a press release in conjunction with the Lancet.
The morning of the press conference the agreed press release was sent to the Lancet press contacts under embargo, including a link to a video produced by UCL Communications. The report received good coverage including the Daily Telegraph, BBC World Service, BBC Radio 5 Live and BBC News Online.
There was also a particular push to communicate the report via UCL channels. As well as the video with Yvonne Rydin, UCL Communications put together an audio slideshow of images from the cities in the report and an interactive guide. UCL Events also managed the official launch of the report, hosted at UCL, which featured a panel debate and responses from external experts.
After the launch, Vice Provost (Research) Professor David Price, said: “I would like to thank all the CAM teams for playing such a key role in launching the Healthy Cities report last night.
“The event, its press coverage, the UCL News items and the new website were all engaging and professional. They reflect what members of UCL can achieve when they work together - which is, of course, a key objective of the UCL Research Strategy!”