Module Database

Information for module PSYCGS03

This module is available for 2017/18

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Module code:PSYCGS03 (Add to my personalised list)
Title:Current Issues in Attitude Research
Credit value:15
Division:Division of Psychology and Language Sciences
Module organiser (provisional):Ruud Custers
Organiser's location:26 Bedford Way
Organiser's email: 020 7679 5353
Available for students in Year(s):
Module prerequisites: 
Module outline:This course focuses on central construction of social cognition, of relevance for a variety of domains (e.g. marketing, consumer psychology, political psychology, racism and social discrimination). The course examines how attitudes are formed, their structure and implications for behaviour, their malleability, and how they can be changed. Various techniques to measure implicit and explicit attitudes are examined as well as the psychological and neural correlates of attitudes. Debates and theoretical models about attitude processing and measurement are discussed. The course focuses also on applications, such as marketing (e.g. persuasion), consumer behaviour, voting behaviour, prejudice and discrimination. 
Module aims:To introduce students to recent developments and discussion in attitude research.  
Module objectives:Through the course, students are expected to develop knowledge and understanding of: - the processes that underlie attitude formation - experimental designs in attitude research - techniques to measure explicit and implicit attitudes - theoretical controversies in attitude research - techniques that can lead to attitude change (e.g., persuasion)  
Key skills provided by module: 
Module timetable: 
Module assessment:Assignment 20.00%
One essay (2,500 words) 80.00% 
Notes:This is available to a limited number of students from MSc Cognitive and Decision Sciences and Industrial/Organisational and Business Psychology. 
Taking this module as an option?: 
Link to virtual learning environment (registered students only) 
Last updated:2012-02-27 11:33:50 by ucjtpho