Brands, Competition and the Law

About this conference

This the second jointly organised conference on Brands, Competition and the Law - the first was held at UCL in December 2011. The aim of this conference is to reflect on the legal, business, and economic understanding of brands by explaining what brands are, how they function, and the role brands play in business competition. The conference will also delve into specific issues raised by branding in the 21st century business competition, such as the challenges raised by online business and the increasing role of private labels in distribution.

Speakers

Deven Desai (Thomas Jefferson Law School)
Kirsten Edwards-Warren (UK Office of Fair Trading)
Phil Evans (FIPRA International)
Warren Grimes, (Southwestern)
Greg Gundlach (University of North Florida)
James Langenfeld (Navigent Consulting)
Ioannis Lianos (UCL)
Deborah Majoras (Proctor & Gamble)
Mark McKenna (Notre Dame Law School)
John D. Mittelstaedt (University of Wyoming College of Business)
John Noble (British Brands Group)
Barak Orbach (University of Arizona)
Joan Phillips (Loyola University Chicago)
Matthew Sag (Loyola University Chicago)
Eliot Schreiber (COO Cloverleaf Innovation)
Spencer Weber Waller (Loyola University Chicago)

Visit the Loyola event website.

Download the materials.

Brands and Price Theory

Speakers

James Langenfeld (Navigant Economics) - Bayer or Walgreen’s? The Relationship of Premium and Value Brands
Kirsten Edwards-Warren (Office of Fair Trading, UK) - Brands: An Introduction to Their Competitive Effects
Phil Evans (FIPRA International) - Brands, Cross-Border Competition and the Law of One Price
Chair: 
Ioannis Lianos (UCL) - Brands and EU Competition Law: More Sword Than Shield

Brands and Business Theory

Speakers

John Noble (BBG) - Individuals, Markets and Business Competitiveness
Greg Gundlach (UNF) - A Marketing Perspective on Brands in Antitrust
Commentator:
Eliot Schreiber (Cloverleaf Innovation)
Chair:
Joan Phillips (Quinlan School of Business, Loyola University Chicago) 

Brands and Competition Law

Speakers

Barak Orbach (Arizona) - Branding Preferences and Antitrust Premises
Warren Grimes (Southwestern) - The Paradox of Brand Selling: Weighing Procompetitive and Anticompetitive Effects

Commentator

Deborah Majoras (The Procter & Gamble Company)
Chair: 
Spencer Weber Waller (Loyola University Chicago School of Law) - Antitrust’s Brand Blindness 

Brands and IP Law

Speakers

Deven Desai (Thomas Jefferson Law School) - Networks, Information, and Brands
Mark McKenna (Notre Dame Law School) - Brand Mercantilism
John D. Mittelstaedt (University of Wyoming) - Trademark Dilution and the Management of Brands
Chair:
Matthew Sag (Loyola University Chicago School of Law)