Information Services Division


Indigo: add Google Analytics

In order to find out who is visiting which pages of your website, how often, what device they are using, which browser etc., you need to set up Google Analytics for your site.

This guide is aimed at...

  • Staff
  • IT Administrators

Before you start...

You will need to have Chief Editor, Editor or Author access in Silva;
You will need to have attended Silva training.

  1. Avoid using Internet Explorer when editing;
  2. Log on to the relevant website by adding /edit at the end of the web address or clicking on the small cross at the bottom of the page.

Instructions - 2 steps

Step 1

Click on Create an account, and follow their instructions.

If you have never used a Google service before (Gmail, Google Drive, etc.), you will be asked to create a Google ID first (see note below).

If you already have a google analytics account, and are simply adding a new website, you would navigate to Admin > Account (drop down menu) > Create new account.

At the end of the analytics set-up process, you'll be provided with an analytics ID, like 'UA-1234-567-890'. Copy this.

If you're using a Google account to use with this, please ensure it is never a personal account, but one that can be shared with others in your department i.e. a departmental / research group account.

Step 2

  1. Log on to the relevant website
  2. Click on the Properties tab
  3. Fill in the Google Analytics tracking code
  4. Save

Wait for 48 hours before looking at the stats as it will take some time before Google starts indexing your site.

Related guides & other info

Help & Support

For further help and assistance you will need to contact silva-support@ucl.ac.uk


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