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Why engaging with the media (as a PhD) will help your career | Academia et al: S03E01
24 June 2024
In this episode Dr Alina Pelikh speaks to in-house media relations expert Chris Lane, who works in UCL's central press office team. We discuss the ins and outs of communicating research and expertise to the wider world via the media.
In this episode we explore how to use media engagement as a vehicle for making an impact.
Where do the media headlines about research come from? As an early career researcher, how do I write for the media and bring my expertise to life in the minds of the public?
We discuss overcoming fears about your message being misrepresented, and how to engage with journalists openly, professional to professional. Plus, how do universities track media impact and what really counts?
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You can also read the podcast episode transcript.
Links
- Past UCL press releases
- Register as an expert with UCL
- UCL Media Relations
- Academia et al. podcast series
- Early Career Network
- IOE Podcasts