Varieties of European universities' engagement with social media platforms
06 March 2019, 5:30 pm–7:00 pm
This seminar focuses on European universities’ use of social media platforms in relation to graduate employability.
Room 73120 Bedford WayLondonWC1H 0ALUnited Kingdom
Dr Komljenovic explores how universities engage differently with four social media platforms (Facebook, Twitter, LinkedIn, YouTube) to support graduate employability depending on the type of economy that they are based in, as well as depending on the type of social media.
As a second move, she analyses the standardising, structuring and classifying qualities of the four platforms. It appears that social media platforms work in different ways in allowing the kind of content that universities can post on their profiles and the level of control and autonomy that they have.
This event is open and free for all to attend. However, those wishing to attend need to email Alison Peacock (firstname.lastname@example.org) to register.
About the Speaker
Dr Janja Komljenovic
at University of Lancaster
Dr Janja Komljenovic is a Lecturer in Higher Education and her research interests broadly concern higher education policy and governance, political economy of higher education and the digital economy.More about Dr Janja Komljenovic