
You may be given essay or assignment titles which you will need to interpret. If you are setting your own title, you still need to make sure the writing matches the title.
The title is not simply an invitation to write anything you like about the topic. It will be asking for something specific, and is often closely related to the module content and the module reading.
What should I read for this assignment?
Reading is a very important part of any assignment.
Start with the recommended reading lists for the module, and for the session(s) which relate to this title (if relevant).
Although you will need to read more widely, do not try to 'start from scratch', or you will risk spending a lot of time searching through unrelated material. Start with your reading list, as the tutors have recommended these articles and books for a reason!
Example titles
These example title formats may help you to devise your own title. You can also analyse them using the questions above, to help understand what tutors might expect when they set a title.
- "The model of how people make choices presented by Krishnamurthy and Nagpal (2010) is too rational to be useful". Discuss.
- To what extent might marketers be able to affect the decisions which consumers make?
- Is there a solution to the problem of our insufficient understanding of how people make decisions?
- What is the relationship between the order people view products, and their final choice of product? Discuss the possible significance of this relationship.
- With reference to at least TWO studies, compare approaches to the study of how people make decisions.
- To what extent are you convinced by Bruce's (2011) position regarding approaches to decision making?