UCL Institute of Epidemiology and Health Care
Research Department of Behavioural Science and Health


Kirstie Osborne


Research interests

  • Cancer awareness and attitudes towards help-seeking
  • Design of health behaviour change interventions
  • Evaluation of health behaviour change interventions

Current research 

  • Design of a Cancer Research UK health behaviour change intervention
  • Evaluation of a range of Cancer Research UK's health behaviour change interventions
  • Management of the Cancer Awareness Measure



2016- Health Research Manager, CRUK
2015- Health Evaluation & Research Manager, CRUK
2014- Senior Health Evaluation Officer, CRUK
2013- Research Assistant, UCL


2013 MPH, King’s College London
2009 BSc Psychology, University of Warwick 


Moffat, J., Hinchliffe, R., Ironmonger, L., & Osborne, K. (2016). Identifying anticipated barriers to help-seeking to promote earlier diagnosis of cancer in Great Britain. Public Health, 141, 120-125. doi:org/10.1016/j.puhe.2016.08.012

Smith, S. G., Osborne, K., Tring, S., George, H., & Power, E. (2016). Evaluating the impact of a community-based cancer awareness roadshow on awareness, attitudes and behaviours. Preventive Medicine, 87, 138-143. doi:org/10.1016/j.ypmed.2016.02.034

Waller, J., Osborne, K., & Wardle, J. (2015). Enthusiasm for cancer screening in Great Britain: a general population survey. British Journal of Cancer, 112(3), 562-566. doi:10.1038/bjc.2014.643