Trade Marks and the Internet
24 February 2010, 9:00 am–6:00 pm
UCL Institute of Brand and Innovation Law (IBIL)
About this event
This seminar examined the problems raised when online technology meets trade mark law, from the point of view of both brand owners and online service providers. Our international panel of speakers considered recent domestic and ECJ cases such as L�Oreal v eBay and Google.
Topics for discussion included
- the use of trade marks on internet auction sites;
- the sale of trade marks as advertising keywords;
- secondary liability for trade mark infringement and its relationship to secondary liability for IPR infringement more generally; and
- the wider question of whether the advent of new technology should bring with it a change to well-established intellectual property rules.