Longer-term impacts of the COVID-19 pandemic on the purchasing choices of British households
This project will quantify how households’ food purchasing has evolved throughout the COVID-19 pandemic.
1 July 2022
Background
The COVID-19 pandemic had an enormous impact on nutritional choices of people’s lives. What is currently not known is the extent to which these changes translate to changes in the nutritional composition of the shopping basket, or whether the changes observed during 2020 persisted through the following year.
Methodology
We will use the Kantar Worldpanel and the Living Costs and Food Survey (LCFS) to track household purchases (into the home and out of home) and their nutritional composition throughout the COVID pandemic and up to April 2022.
We will start by descriptively documenting the evolution of our outcomes of interest (mean calories from at-home and out-of-home food, as well as nutritional compositions of purchases), and will then estimate the impact of the pandemic over time, controlling for seasonality, household fixed effects and changes in households’ composition. We will be able to compare a household’s purchases during 2020 and 2021 to their purchasing behaviour at the same point in the year during 2019 (controlling for changes in household composition).
Timing
April 2022 – April 2023
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The NIHR Policy Research Unit in Healthy Weight is part of the NIHR and hosted by UCL.