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Crisis Translation: Measuring health communications with disaster-affected communities

Identifying fundamental problems of multilingual communication that affect disaster scenarios and crisis response.

CrisisComms

30 January 2020

Grant


Grant: Grand Challenges Small Grants
Year awarded: 2016-17
Amount awarded: £3,995

Academic


Crises are growing increasingly multilingual and intercultural in nature. It appears that our instruments to respond to crises and reduce risks are still relying on simplistic notions of lingua franca, in which English or other core languages are enough to ensure effective and timely communication among all field operators. After crises and emergencies, most operators agree that the problems that could have been solved are often linked to communication issues and logistics; these are the realms in which considering a better use of translators offers immediate benefits to disaster-affected communities.

This project, therefore, sought to identify fundamental problems of multilingual communication that affect authentic disaster scenarios. These communication issues were studied from the point of view of measuring comprehensibility, readability, and effectiveness of translation in the receiving audiences. Through an experiment testing the English translation of authentic messages on respondents and measuring cognitive stimuli, such as eye-tracking, the study examined participants’ emotional and cognitive responses to messages. This allowed the team to identify why and how the source messages pose problems of communicative efficiency and whether the changes driven by the analysis of the biometric measurements of the participants’ responses led to any improvement. The pilot study also lead to many new questions and enabled the researchers to reconsider intuitions and identify more marked parameters for data collection.

The preliminary findings of the project have helped to refine research questions and have led to a joint-authored, open-access journal article on crisis translation training. In addition, Dr Federici's teaching and module design has drawn on the findings from the pilot study. 

The project team's continued work on multilingual communication in crisis settings, which was kick-started through the Small Grant, has allowed Dr Federici and the INTERACT Crisis Translation team to offer advice to the Wuhan Regional Emergency management office on providing multilingual, effective, and trustworthy information regarding the coronavirus at the end of January 2020. The Office has taken up suggestions and the project team will shortly follow up to have feedback on what worked/didn’t work.

Outputs and Impact


  • Advised Wuhun Regional Emergency management office on coronavirus outbreak in Jan 2020
  • Federici, F., O'Hagan, M., O'Brien, S., & Cadwell, P. (2020). Crisis Translation Training Challenges Arising from New Contexts of Translation. Cultus, 12, 13
  • Awarded £3000 seed funding from UCL Global Engagement Fund in 2017/18
  • Awarded further support of £10,000 in Grand Challenges ad-hoc funds in AY 2020-21 leading to: training for over 35 bilinguals in London; involvement and influence in the lives of 133 people in London and Sierra Leone
  • Awarded £96,010 from British Academy in October 2021 for 5-month project to conduct a comparative study on COVID-19 vaccine hesitancy among migrant communities in Italy
  • Developing, in partnership with the International Federation of Translators, in late 2021 a Sierra Leonean Association of Translators and Interpreters 

Image credit: The International Federation of the Red Cross