Shriram's blog

Apple and the Smartphone market in India

Fri, 06 May 2016 09:35:41 +0000

Less than a fifth of the Indian population might own a smart phone, but India is now the second largest smart phone market in the world. The large phone manufacturers see immense potential in the buying power of the Indian population. While the international brand Samsung dominates the smart phone market in India (with phones […]


Mr Shriram Venkatraman

Shriram Venkatraman Image


PhD Student
Dept of Anthropology
Faculty of Social and Historical Sciences
University College London

Joined UCL:
September 2012

Global Social Media Impact Study (ERC Project 2011-AdG-295486 Social Network Sites and Social Media) 

Shriram Venkatraman and P. Govinda Reddy (2012), " ‘MIT Opencourseware’ as a keyword through Google Insights for Search: An Exploratory study”, Aschim Osswald et al., Dynamics of Librarianship in the Knowledge Society" (Festschrift in honour of Prof. B Ramesh Babu) 4vols. New Delhi: B R Publishing Corporation, pp. 297-311(Vol.1). 

Shriram Venkatraman, V. Seetha Lakshmi and P. Govinda Reddy (2012), “Opening the Doors for Anthropology Online: A Review of OpenCourseWare content of MIT on Anthropology”, edited Library Services in the Knowledge Web. New Delhi: New India Publishing Agency, Pp.178-189. 

Shriram Venkatraman, P. Govinda Reddy, G.Pandiya Raj and G.V.Suresh (2012), “Gender and Age Similarities and Differences on the Value Orientation of Individualism and Collectivism/ Communitarianism”, Indian Ethos for Modern Management. Manipal: Center for Indian Culture, Heritage and Management, T.A.Pai Management Institute. Editors: Rajagopalan, A.V. and Gururaj Kidiyoor. Pp. 36-54 

Shriram Venkatraman and P. Govinda Reddy (2012), “Enhancement of Discriminatory Features in Facebook For Advanced User Experience”, Indian Journal of Innovation and Development, Vol. 1, No. 2, Pp 54-63 

Shriram Venkatraman and P. Govinda Reddy (2012), “Gender Differences and Similarities on the Cultural Dimension of Individualism and Collectivism: A Study on Public Sector Bank Employees” Indian Journal of Education and Information Management, Vol.1, No.2, Pp 55-63 

Shriram Venkatraman and P. Govinda Reddy (2011), “Hofstede And Triandis On The Cultural Dimension Of Individualism And Collectivism: An Overview”, Management Matters, 1, 14, Pp 76-87 

Shriram Venkatraman, P. Govinda Reddy and G.V. Suresh (2012), “Sam Walton’s Rules of Business and Cultural Dimensions of Hofstede and Trompenaars.” (Communicated to the Journal – Under Review) 

Award Year Qualification Institution
2005 MSc Statistics University of Madras
2012 MA Anthropology University of Madras
2012 MA Sociology Madurai Kamaraj University

European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science