Developing and piloting mHealth messages to prevent childhood unintentional injuries in rural Bangladesh.
Project Summary
Injuries are responsible for around a million deaths in children each year. Unintentional injuries account for almost 90% of these injuries and are among the top three causes of death among children. Approximately 90% of injury-related deaths occur in low- and middle-income countries. In Bangladesh over 50% of deaths among children are due to injury, the majority cause being drowning. Unintentional injuries among children are largely preventable, as they are often a result of lack of education, knowledge, or attention, in addition to structural causes. Therefore, many interventions to prevent injuries apply behavioural science to improve knowledge and change behaviour of caregivers. Among them, mobile health (mHealth) interventions that use mobile devices to inform and nudge children’s caregivers have shown to be effective. However, most of these interventions have been developed and tested in high-income settings. Our study aims to co-develop and pilot mHealth messages to prevent unintentional childhood injury prevention in rural Bangladesh.
Resources
Read the mHealth_Injury Project Study Protocol