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UCL Centre for Global NCDs Seminar Series: In Conversation with John Gibson

1:30 pm to 3:00 pm, 20 November 2019

Sugar tax image

Quality, Quantity, and Price: Implications for Taxing Unhealthy Foods

This event is free.

Event Information

Open to

All

Availability

Yes

Cost

Free

Organiser

Rhea Saksena

Location

Institute of Child Health
30 Guilford Street
London
WC1N 1EH
United Kingdom

Price policies are an increasingly discussed solution to issues of NCDs and obesity prevention. But how do they truly cause change? And how?

Join us as we discuss with Prof John Gibson (Professor of Economics, University of Waikato, Hamilton, New Zealand) the real impacts of unhealthy food taxes.

While policy makers introduce such measures to reduce intake of unhealthy food, often the relationship between fiscal policies and change in behaviour is not as linear as expected.

In the face of these complex mechanisms of change, should we really be optimistic about the impact of taxes? We explore how consumers may respond to taxes by not only reducing quantity consumed, but also quality of what they eat.

Prof Gibson will provide insights from his research in Vietnam, Papua New Guinea and Mexico as well as from an incentivized economics laboratory experiment on the effect of prices on the quantity and quality of soft drinks demand.

Sign up today to be part of this fascinating, interactive seminar with a world-renowned expert in the field!