Close
GBSH in the media: Dr Nieroda featured in Health Tech World
29 June 2023
Dr Marzena Nieroda discusses the critical divide in health tech access. Despite its benefits, digital health tools are not evenly accessible, leaving vulnerable groups underserved. She also emphasises the need for inclusive design and systemic change.
Dr Marzena Nieroda, assistant professor of marketing and commercialisation for healthcare at the UCL Global Business School for Health, is dedicated to addressing these challenges.
“I like technology, but I do have a big issue with it,” Dr Nieroda said.
“Very often, it is made for technology users who are already familiar with how digital tools work.
“When I look at many of the apps that we see on the market, especially the ones that are well-developed, they are designed with younger and tech-savvy users in mind.”
Dr Nieroda believes that tech companies should have the full breadth of stakeholders in mind when developing a new solution, especially taking into account people who are not tech-literate.
She argues that the healthcare sector should be doing more to cater to those who do not want to use technology or lack the skills to use it to its full potential.
“When it comes to access for those vulnerable groups, I think we have to recognise that technology might not necessarily be something that has a purpose for those people,” she said.
Health Tech World, a new publication focused on health technology, serves as a hub for professionals interested in innovations, investments, and clinical developments in the field. The magazine, produced by Aspect Publishing, provides an in-depth analysis of new healthcare technologies, industry breakthroughs, and global health tech trends. The platform aims to promote collaboration, investment, and commercialisation in health tech, catering to a broad audience, including investors, clinicians, researchers, and tech enthusiasts.