Mapping the Hidden Geographies of Gambling: Shunya Kimura’s PhD Journey

Dr Kimura recently completed his PhD in the Department with no corrections—an exceptional achievement. His research offers a groundbreaking look into the behavioural and spatial dimensions of online gambling in Great Britain. As he prepares to begin a new chapter as a lecturer at the University of Liverpool, Shunya reflects on his time at UCL and shares insights from his doctoral work.

Shunya’s PhD explores online gambling behaviours in Great Britain using anonymised data from over one million users. Analysing transactional patterns across a 12-month period, he developed a national classification of gambling behaviour, revealing not just how people gamble, but where. “I examined online gambling behaviours in Great Britain using operator data, uncovering behavioural types and their geographies. It offers a new lens through Smart Data to support more targeted and effective public health responses,” he explains.

The research, supported by GambleAware and a major UK gambling operator, was the first of its kind at this scale. Among the most surprising findings was the discovery that gambling behaviours are geographically patterned. “Gambling behaviour is not only individual, but also shaped by geography — certain behaviours are more common in some areas than others.” His maps, which illustrate these patterns, provide valuable insights for both policymakers and public health organisations.

The moment he found out he had passed his viva with no corrections was one of great joy. “Relieved, overjoyed and grateful for the opportunity,” he says simply. Reflecting on his time at UCL, Shunya highlights the mentorship he received. “Working and learning from great minds like Professor Paul Longley and Dr Justin van Dijk was invaluable. They especially helped me sharpen the narrative and focus on impact.” His experience was also enriched by UCL’s diverse community: “I was active in the Islamic Society and met friends who helped shape who I am today.”

As he moves on to the University of Liverpool to begin a lectureship in the Management School, he’s looking forward to deepening his research into gambling harm, starting his teaching career, and getting to know a new academic environment — “and maybe acquiring a Scouse accent,” he adds with a smile.

To those starting out on their PhD journey, he offers heartfelt advice: “Perfect is the enemy of good. Smart compromises can go a long way — it’s not giving up, just moving forward. And remember, with hardship comes ease, so keep going.”

More information

• View Dr Kimura’s maps on Gambling Behaviour
• Visit Professor Paul Longley’s UCL Profile
• See Dr Justin van Dijk UCL Profile
• Learn more about our Postgraduate (Research) courses