Advertising and market research in pursuit of ‘the black consumer’
Advertising and market research in pursuit of ‘the black consumer’
25 Feb 2019, 18:00 – 20:00
This is part of the lecture series ‘Racial Material: the politics of consumption in South Africa, c 1870 – 1970’ by Deborah Posel, Leverhulme Visiting Professor.
Jan 21, 6-8pm Whiteness in abundance: the order of things in the late 19th century Feb 04, 6-8pm Car troubles: race on the road
Feb 25, 6-8pm Advertising and market research in pursuit of ‘the black consumer’
Mar 11, 6-8pm Zonk magazine and the commercialization of blackness, 1948 – 1964
Founding Director of the Institute for the Humanities in Africa (HUMA) at the University of Cape Town and is Leverhulme Visiting Professor for the academic year 2018-19 at the Institute of Advanced Studies
Founding Director, Institute for the Humanities in Africa (HUMA) at the University of Cape Town, is Leverhulme Visiting Professor for the academic year 2018-19 at the Institute of Advanced Studies. Professor Posel is a leading scholar of modern South Africa and the culture/history of Apartheid. Her current research addresses the interconnection of consumerism and material history (the biographies of things, their use, agency and distribution) with race in the colonial and postcolonial setting as well as the anxieties and contradictions entailed in conceiving of consumerism in racialised terms.
Further information
Ticketing
Ticketed
Cost
Free
Open to
All
Availability
Yes
