Paulina finished her PhD at the eHealth Unit, University College London. Her doctoral work focused on the behaviour change potential of current digital technology.
Paulina’s expertise is in behaviour science, digital health, and evaluation of interventions. She is an Academic Adviser developing a resource on Evaluating digital health products. She is a Principal Behavioural Insights Advisor at Public Health England where she applies various behaviour science tools to public health issues, mainly physical activity, purchasing behaviours of healthy foods, and digital tools to increase the health of the population.