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What would make smokers quit for good?

6 January 2022

Professor Robert West (UCL Epidemiology & Health) says many people are resistant to anti-smoking messages “because they’ve tried in the past, it hasn’t been a great experience, and they’ve lost confidence.”

What would make smokers quit for good?

Read: Metro, Listen: BBC World Service Radio’s ‘Health check’ (18 mins 52 secs)